We want to do this thing differently
We’ve been in the diamond trading business for over 10 years. We know quality. We know materials. We have hand-picked cutters around the globe. We can ethically source and craft the finest jewelry on the market. But what we want is to break rank from an old-fashioned industry. From a stale business model that stacks colossal profit margins because it can. What we want is not billions, status, or glory.
What we want is the absolute best jewelry at the absolute best price for you, the center of all that we do. Passion for our customer is our business. We strive to achieve the lowest possible overhead and the highest possible quality so that you truly receive the best for your money. We hand-select our stones to ensure the maximum in brilliance and the finest in cut. And everything – yes, everything – is made in the USA, from the finest, ethically-sourced materials.
Our mission is to deliver a memorable, personalized jewelry experience. Each and every purchase will include a special gift: whether flowers on the day of your wedding or a gift card to a romantic restaurant. And orders with us will reach you in half the time of the industry standard: less than two weeks for normal orders, and less than four weeks for custom orders. From the entire Pinkfire family to yours: let’s make something special.
GIA Triple Excellent Grade
Polish. Symmetry. Cut. The most important aspects of your diamond deserve to be of the finest quality on the market. And that is all we offer. Every single diamond we sell comes with a GIA-awarded Triple Excellent grade so that you can shop with confidence.
No Legwork
We hand-pick all of our stone and setting combinations using our years of experience in the industry so that you get the most eye-pleasing and savvy design combinations. No homework, no legwork.
